Barefoot Comrades

18 June 2014 is National Barefoot Day in South Africa. Taking a leaf out of the TOMS book, the National Barefoot Day which is organized by The Put Foot Foundation, urges South Africans to go barefoot for a day in order to highlight the plight of millions of underprivileged children who live every day without shoes. The Put Foot Foundation adds the word indignity to the plight of these children. Their mission statement: ‘Giving young, under-privileged children hope, pride, and dignity through a pair of brand new, 100% leather, quality, South African-made school shoes’. The message seems clear; going barefoot is something to be ashamed of, steals your hope, and going barefoot is simply not something to be proud of. Luckily the answer is fairly straight forward; let’s buy shoes for every underprivileged child who does not own shoes.

And this is the problem. We are not really…

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